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reference centres
As well as having support from individuals, products benefit from an association with acknowledged reference centres. Translucency helps you identify reference centres likely to be of most use in marketing your product/service in the EU, by looking at the extent to which they influence clinical opinion and behaviour in the relevant area, their current programme of work, conflicts of interest, and their approach to business. This may involve contacting centres to ascertain through in-depth interviews their interest in a particular technology.