stakeholders

mapping KDMs

We use a mixture of quantitative and qualitative techniques to explore the influences of key opinion leaders (KOLŪ) and key decision-makers (KDMŪ), charting the results to give you a comprehensive overview of who the key players are, how they interact, and crucially how this affects your key messages, your product or service, and your reputation.

We use a variety of approaches, including face-to-face interviews, telephone interviews, postal or electronic surveys, focus groups, and Soft FuturesŪ simulations.

Our approach is to gather the critical information you need at the same time as identifying KOLs and KDMs best placed to work with you to support your product in the marketplace and likely to offer you the best value. We also use the opportunity to start the process of communicating and testing the intended positioning of your product or service.