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stakeholders
identifying KOLs
Everyone is aware of the importance of opinion leaders [KOLs] for the successful introduction and market penetration of medical products. Translucency probes deeply into complex influencer chains, identifying the key decision makers [KDMs] and KOLs, their priorities and concerns, and their diversity. This work highlights relevant geographical variations between and within countries. Using this knowledge, we offer recommendations on how best to communicate your product’s features and benefits and, if required, develop market access tools.
Where appropriate, we use our proprietary tools (KOL® and KDM® analyses) to establish which individuals and centres are likely to be best placed to contribute to your business strategy.