market structure

size and value

Good business decisions marketing plans and sales strategies are based on a sound understanding of the size, value and structure of the markets of interest. It is very difficult to find accurate sources of market data for many products. Translucency uses a wide range of tools and data sources to generate realistic estimates of the current size of markets and potential changes in those markets. Depending on our client’s requirements, we use health service activity and cost data, the ‘grey’ literature, published papers, government reports, sales data. We often supplement these data with telephone and face-to-face interviews with clinicians, payors and administrators to put together an accurate picture of the current market and how it is likely to react to, and develop with, the introduction of a new product or service.