evidence

evidence-based positioning

We locate and evaluate evidence from a wide range of sources, including published and unpublished evidence, health sector activity, and our network of specialist advisors. Our tools and services in this area identify the strengths and weaknesses in the evidence base for your product or service and its competitors. We develop evidence-based key messages and assess how effectively these will influence decision-makers in an evidence-based world. Where there are gaps, we will help you to build defensive arguments.

Many key decision-makers in the healthcare system have non-clinical backgrounds, and their priorities are driven by political, social and annual budget pressures. So while Translucency applies academic rigour to its work, we undertake reviews of the evidence simultaneously from all relevant points of view ­ clinical, managerial, organisational, social and political. This ensures that while using sound data according to accepted scientific methodologies, you are better able to respond to the day-to-day realities of your key decision-makers’ world.