Our client wished to promote the sales of a new generation anti-epileptic treatment and asked Translucency to develop evidence-based materials to support this.
Translucency’s existing understanding of this area of treatment suggested that the prescription of older anti-epileptic treatments was associated with a more old-fashioned epilepsy service. We gathered data on prescribing of anti-epileptic drugs, and other information (such as emergency admissions to hospital for epileptic seizures) to confirm this hypothesis. We worked with both the client and patient groups on developing the material.
We developed a model which allowed the client or other user to pick a payor area in order to display the performance of that area compared with what its performance would have been had the average performance for England applied. The model was designed to give a clear and compelling display of information, including automatic colour coding where the findings were suggestive of a particularly modern or a particularly old-fashioned pattern of service.
The client and patient groups were delighted with the model. It has been used by both the client and patient groups to identify old-fashioned services, and the client has used the model to facilitate discussions with target payors with a view to persuading them to improve the services to epileptics in line with modern thinking, of which the prescription of modern epileptic drugs is one part.