evidence

assessing the availability of evidence

For our gap analyses we rely on our knowledge of the structure of healthcare, the way it really works, and the individuals who make key decisions. We add to this information about the current and potential size of the market and evaluate the strengths and weaknesses of the evidence base in the context of your commercial objectives. We also consider other relevant environmental factors, such as current government policy, professional reports, and political visibility.

We evaluate the gaps to help you make more informed decisions, for instance about the potential of your proposed market, what market access tools to consider, product positioning to maximise the strengths in the evidence, and the key messages that will best promote your product. We explore the commercial consequences of any gaps in the evidence, together with the costs and practicality (in time and resources) of obtaining missing material.