To gain entry or improve your access to a market you need to understand the flow of stakeholder influence that shapes important decisions. Key stakeholders vary from place to place, from product to product, and from time to time. The power and influence of a stakeholder often reflects the background and personality of the individual rather than the post itself.
In this fluid environment of personal relationships, policy, patient pressure, resource constraints, NICE guidance, current initiatives, current evidence, and clinically accepted practice we use a mixture of quantitative and qualitative techniques to explore the influences of key opinion leaders using KOL® and key decision makers using KDM®, charting the results to give you a general picture of who the key players are, how they interact, and crucially how this affects your key messages, your product, and your reputation.
We use a variety of approaches, including face-to-face interviews, telephone interviews, postal or electronic surveys, focus groups, and Soft Future® simulations.
Our stakeholder research will help you to understand the market at any level of detail you need, and identify potentially productive segmentation. If appropriate we may execute a brief preliminary enquiry (often using our existing contacts), establishing sufficient detail to help you to define the best steps to take next.
Stakeholder research is a powerful foundation for strategies to influence those who shape the environment for your product. Translucency uses its KDM® and KOL® approaches to clarify how decisions are made, mapping the environment in qualitative and quantitative terms so that you can take well informed decisions.