case studies
market structure
Predicting market reactions to an offering
disease management
funding mechanisms
access to reimbursement
Understanding the reimbursement environment
Making a formal reimbursement submission
health policy initiatives
Influencing a national service specification
HTA
Negotiating the scope of a NICE guideline
Securing inclusion in a PCT formulary
Assessing the impact of national guidance
stakeholders
Sensitising clinicians to modern practice
Identifying key opinion leaders to work with
Sensitising sales reps to customer perspectives
Stakeholder research: creating a typology of payors
Communicating with a group of stakeholders
pricing
Price sensitivity in major markets
Understanding the commercial implications of official decisions
cost-effectiveness
working with evidence
core evidence material to support reimbursement across the EU
literature review to support a formal submission
market access tools: the commissioning cockpit
investment decisions
assessing the investment potential of a new treatment
assessing the investment potential of a new service
technical briefing to support an investment decision