how we work

We leverage scientific and clinical evidence and other data to maximum commercial advantage for clients who want to predict and secure public or private sector reimbursement for their healthcare products or services in the EU:

• whether to invest in a company or a product
• whether and how to develop a product further
• developing a coherent approach to positioning, marketing and sales across EU markets of interest
• developing core evidence-based material that can be customised to each market of interest
• detailed support for securing reimbursement in the markets of interest

We apply high academic standards to our work so that our clients can be sure that our work will withstand scrutiny by payors and clinicians. However, we use our knowledge and skills to promote your marketing strategy and bottom line. We understand the healthcare systems in the EU: we know who to communicate with and how, so that the work we do for you has the maximum effect.

We work as a team with our clients, so that you get the best from the combination of your knowledge and ours. We often work on projects with in-house staff, or with other agencies our clients use. We make sure that we understand and agree a clear specification for the work with you, and deliver to that specification on time and on budget.

What makes us different

• our range of epidemiological and cost modelling skills
• our first-hand experience of every level of the NHS
• our ability to communicate
• our understanding of industry’s needs
• our contacts and information sources
• our commitment to your success
• our quality
• our reliability

We deliver:

• commitment
• creativity
• commercial awareness
• contacts
• comprehensive knowledge
• competence