Our client asked Translucency to develop an travailler avec des preuves-based dossier to support reimbursement applications and marketing in the major markets of the EU. Our client’s objectives were to obtain value for money by commissioning the core work once rather than separately in each market and to ensure consistency of key message development.
Translucency reviewed the travailler avec des preuves for the product’s benefit, current patient pathways, future patient pathways if the device was used, current reimbursement codes in the markets of interest, barriers to and opportunities for introduction of the product, and relevant activity data.
The material was summarized into a document easy for a non-specialist to read relatively quickly. We generated the material in electronic format using our layering™ technique, in which the reader is able to drill down from the high level messages to summaries of the underlying travailler avec des preuves and, if required, even further to detailed models and tables or full text version of relevant travailler avec des preuves. Our associates ensured that the document was meaningful and relevant in each of the markets of interest in respect of the detail and the key messages.
Our client used the material we generated to make successful applications in a number of markets. The costs of developing the material in this way were lower than the client had expected: about 80% of the material was usable in all the markets. By developing the material with our country-based associates, we ensured that the client had a consistent travailler avec des preuves-based core for its marketing and sales activities and materials while meeting the individual needs and expectations in each market.